The room echoed the comments of one very experienced businessman who stood up and said “. . .
It’s Sunday - and I’m back from a two-day business seminar hosted by Paul Gorman, one of the UK’s leading business and marketing gurus.
Paul, for those who don’t know him, is very deep, genuine and sincere person, and absolutely passionate about everything he does. And not only that, he’s a genius too. He has for many years, and still does, help businesses to achieve mega-results.
And, not surprisingly, the seats sold like hotcakes.
But, importantly, the best thing about these seminars is that the attendees are there because they are positive and keen - hungry for help and advice - and what a BUZZ. Paul was on good form, the attendees were on good form, and it was a great meeting.
I attend most of his events because every time I meet Paul I learn something new and interesting – something of benefit that I can use or pass on to you and my clients.
But this time there was an additional reason. Paul had asked me, unfortunately at rather short notice, to do a presentation – to explain and demonstrate how a properly equipped accountant, provided they understand the ‘mechanics’ of business, can help his clients, possibly you included, build their businesses into a position of strength to, not only survive, but thrive and grow in the teeth of the looming economic downturn.
There was a cross-section of trades and sizes of attendees present - big businesses (five or six with turnovers exceeding 10 million), mainly mid-sized businesses, and a number of smaller businesses (under 250,000 turnover).
And what I talked about was how very important it was for your accountant to look at, not only at the financial figures, but more importantly at the (physical) activity figures.
Because financial figures are simply the consequence – the ‘netting-off’ - of a series of physical events, and the true results are being disguised or hidden from analysis.
Measuring and monitoring each of those physical events and their component parts separately, however, will give a far more accurate picture of which way the company is heading than any financial figures.
I suppose I shouldn’t have been surprised, but when I had finished, virtually without exception, attendees across the room echoed the comments of one very experienced businessman who stood up and said “I’ve been in business over 30 years now and my accountant has never done this for me, ever - and come Monday morning I’m going to find one who does”.
And I sincerely hope he does.
But he might find it difficult, as not all accountants really do understand the ‘mechanics’ of business, nor do many have the level of business skills and experience necessary to provide ‘business advice’ and support at the level so desperately needed.
Business owners deserve much more than they are getting – especially as we head into difficult economic times. And, yes, if you need more advice and support, changing your accountant to someone who ‘understands’ could be the ‘defining moment’ – between winning and losing - for you, and other business owners like you, in your struggle, to not only survive but, to ride above the chaos and come out the other side a stronger and more profitable business.
If you want to check out how your accountant stacks up, visit www.HowToChooseYourAccountant.com for a free personal report.
So, take a break, review your situation, and find the right way to make more money in the months ahead.
Richard C
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